When will Chuck’s Roast have single-cups?
Single-cup coffee brewing has gone crazy in the United States. It's estimated that 25% of all coffee brewed at home is now single-cup. Keurig and Green Mountain Coffee get credit for an idea that's time had obviously come.
So, I get asked quite often, "when will Chuck's Roast have K-cups?" The short answer is, "probably never." Two reasons why.
If you're a fan of Chuck's Roast (or just a visitor to this blog), you already know I'm no coffee snob. I don't hang around coffee snobs, and I didn't start Chuck's Roast for coffee snobs. I started it for people who love the taste of good, fresh-roasted coffee. A single-cup machine will actually kick out a decent cup of coffee - particularly if you're in a hurry to get out the door. Because of the amount of processing, the coffee's not that fresh. But it's very convenient - and sometimes, that's really important.
My first reason for not offering single cups has to do with waste. With a french press, espresso machine or percolator, there's no waste except coffee grounds (which are biodegradable and a great addition to any compost bin). If you use a gold mesh filter in an auto drip, again, no waste except the grounds. Even if you use a paper filter, it's biodegradable, too. 4 cups, 6 cups or 12 - it doesn't matter. Very little waste is generated. With a single-cup system, there is a piece of aluminum foil (recyclable) and a plastic cup (not recyclable) for each cup. It's something to think about, especially if single-cup brewing reaches 50% of the home coffee market as some experts predict.
Still, I want single-cup folks to have a chance to enjoy Chuck's Roast, too. So I found the best deal I could on a reusable single-cup filter. It's called an Ekobrew, and you can read about it by clicking here. Great compliment to any single-cup system. Very eco-friendly (no cups left behind). And the amount of Chuck's Roast you'd use will be nowhere near 50¢ worth. If you're convinced, you can purchase your own at Amazon.com for under $10 by clicking here.
Another idea is to reuse your single-cups. You can do that, too. Click here to read how.
C'mon, single-cup brewers. Join the Chuck's Roast revolution!